London-based brand known for its playfully embellished knitwear and the signature sequined lip motif.
ORIGIN
United Kingdom
PRICE TIER
contemporary
German-born, London-based designer Markus Lupfer launched his namesake label in 1999 after graduating from the University of Westminster. The brand quickly became known for its subversive approach to everyday basics, particularly knitwear. Lupfer’s international reputation is built on his signature sequined lip-motif appliqué and a humorous, graphic approach to design that transformed the simple sweater into a cult-followed statement piece. The collections blend easy-to-wear casual silhouettes with intricate embroidery, surreal prints, and witty embellishments, creating pieces that are both dressed-up and accessible.