London-based contemporary label known for its deconstructed denim, raw edges, and 90s-inflected grunge aesthetic.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2011 in London by Portuguese designers Marta Marques and Paulo Almeida—who met at fashion school and later trained at Central Saint Martins—Marques' Almeida emerged as a defining voice in 2010s contemporary fashion. Rooted in the Helmut Lang school of thought where "fashion is about attitude, not hemlines," the brand is celebrated for its raw, effortless aesthetic and 90s-inflected grunge spirit.