Miami-based contemporary jewelry brand known for its playful, hand-painted pearl necklaces and chunky streetwear-inspired chains.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2006 by Miami native Martha Calvo, her eponymous jewelry brand (often known as Joolz by Martha Calvo) fuses uptown elegance with a downtown streetwear edge. Calvo, who began designing custom pieces by melting rubber hardware store materials in the 1980s, launched her label to create high-quality, unique accessories that serve as an extension of personal style. The brand is best known for its playful, maximalist aesthetic, featuring chunky gold-plated chains, mismatched earrings, and signature freshwater pearl necklaces adorned with hand-painted, mood-boosting motifs like smiley faces and mushrooms.