martina
Argentine heritage brand rooted in the world of polo, known for its technical equipment and sophisticated lifestyle apparel.
ORIGIN
Argentina
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in Buenos Aires in 1985 by Lando Simonetti, La Martina began by creating high-quality leather equipment like saddles and boots for polo players. The brand is deeply intertwined with the culture of polo, a sport that defines its identity and values of elegance and skill. This connection is so integral that the company's slogan is "We are Polo." La Martina serves as the official supplier to numerous international polo teams and prestigious tournaments, reinforcing its authenticity within the sport.
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La Martina names first creative director, plans global retail expansion
This article announces a major brand shift with the appointment of Antonella Di Pietro as the first creative director in its history, outlining her vision to reinterpret the brand's heritage with a contemporary feel.
The People: La Martina hires new creative director and bets on 20 stores
Focusing on the new creative direction, this piece features an interview with new creative director Antonella Di Pietro about her goal to strengthen the brand's emotional bond with customers by celebrating the values of polo.
Brands: La Martina’s radical restart
Founder and CEO Lando Simonetti explains the brand's strategic pivot towards digitalization, capsule collections, and creating immersive customer experiences, representing a significant evolution of his leadership vision.
The international success story of La Martina, Argentina’s only luxury brand
An in-depth interview with founder Lando Simonetti, detailing the brand's origins, its deep connection to the sport of polo, and his vision for its positioning as an authentic, affordable luxury brand.