An Italian house known for its unstructured tailoring, sentimental approach to design, and garment-dyed luxury fabrics.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Milan in 2006 by designer Massimo Alba, a veteran creative director for esteemed Italian brands like Malo and Agnona, the label is a personal reflection on lived-in elegance. The brand’s story began with a small collection of essential garments created as a gift for his wife, establishing a philosophy of “emotional comfort” that rejects logos and formality in favor of an authentic, sentimental connection to clothing. The collections, for both men and women, are entirely made in Italy, distinguished by their unstructured tailoring, exclusive fabrics, and artisanal dyeing processes that give cashmere, velvet, and baby corduroy a soft, watercolor-like patina.