materiel

Materiel is a Tbilisi-based fashion brand that has become a leading voice in the Eastern European fashion scene. Founded in 2014 by Maia Gogiberidze, the brand is the premium contemporary line of Fashion House Materia, a historic Georgian apparel manufacturer dating back to 1949. This unique heritage provides Materiel with its own production facilities and a deep-rooted culture of craftsmanship. The brand also functions as a creative incubator, collaborating with a rotating collective of young Georgian designers to foster emerging local talent. The result is a distinct aesthetic defined by avant-garde minimalism, architectural silhouettes, and strong, precise tailoring that often borrows techniques from menswear.

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