Hawaiian-born eyewear brand known for its advanced PolarizedPlus2® lens technology and functional, performance-driven designs.
ORIGIN
USA
PRICE TIER
premium
Founded on the beaches of Lahaina, Maui, in 1980, Maui Jim began by selling sunglasses designed to combat the intense Hawaiian sun. The brand’s identity is built on its proprietary PolarizedPlus2® lens technology, which eliminates glare and enhances color, clarity, and detail while blocking 100% of harmful UV rays. This technical focus, born from a need for high-performance eyewear for fishermen and surfers, established the brand's reputation for superior optics and eye protection. Initially a small operation, the company was acquired by Walter Hester in 1991, who expanded its distribution to the US mainland and beyond, solidifying its position as a premium eyewear player.