British menswear brand known for its trend-led, smart-casual aesthetic and signature tailored cropped trousers.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2018 by Jordan Roche Jones in Cambridgeshire, MAUVAIS emerged from a desire to bridge the gap between high-end designer aesthetics and accessible menswear. The British brand quickly gained traction with its signature check cropped trousers, which introduced a slim, stretch-fit alternative to traditional suit pants.