Vibrant Italian girls’ line known for colorful “mini-me” tailoring and versatile, premium-quality occasionwear.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1986 in Reggio Emilia, Italy, as the contemporary diffusion line of the Max Mara Fashion Group, MAX&Co. extended its vibrant design ethos to childrenswear with the launch of MAX&Co. Kids in Spring/Summer 2024. Produced in partnership with Brave Kid—the OTB Group subsidiary responsible for high-end lines like Diesel and Marni—the collection translates the adult brand’s “chic and free” spirit into a dedicated girls’ line (ages 4–16). The aesthetic is unapologetically joyful, defined by a “mini-me” philosophy that shrinks signature silhouettes—such as the classic Runaway coat and tailored separates—into playful, age-appropriate versions.