French designer label blending architectural couture roots with fluid, unisex sportswear and travel-inspired prints.
ORIGIN
France
PRICE TIER
premium
Founded in 2009 by Maxime Simoens—a prodigy trained at Balenciaga, Dior, and Jean Paul Gaultier—the Paris-based label initially garnered acclaim as a high-octane couture house known for its architectural silhouettes and graphic precision. After a period focusing on his menswear line M.X, Simoens rebranded the house in 2021 to offer a fluid, unisex wardrobe that merges his rigorous tailoring background with a relaxed, travel-ready sensibility.