maximilian furs

Founded in New York in 1942 by Polish-born siblings and third-generation furriers Anna Potok and Maximilian Apfelbaum, Maximilian established itself as a premier American name in luxury outerwear. Leveraging Potok’s art training, the house became known for its dramatic, glamorous designs that attracted a Hollywood clientele. Specializing in handcrafted mink, sable, and shearling, the brand pioneered innovative techniques, such as tailored fur suits and unique treatments to enhance the texture of its materials. Maximilian famously supplied furs to First Ladies like Jacqueline Kennedy Onassis and created the iconic Blackglama coat worn by Lauren Bacall in the "What Becomes a Legend Most?" campaign. After decades as a fixture in luxury department stores like Bloomingdale's, the brand has transitioned to a direct-to-consumer model online, continuing its legacy of high-end fur craftsmanship and service.