American loungewear brand known for its oversized sweatsuits and bold, mental health-focused graphic messaging.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2017 by Sam Abrahart in Scottsdale, Arizona, The Mayfair Group began as a creative agency before pivoting into a full-fledged lifestyle apparel brand. Rooted in Abrahart’s personal mental health journey, the brand was built to foster a digital safe space and promote vulnerability through fashion. The Mayfair Group is best known for its oversized, cozy loungewear—specifically matching sweatsuits, crewnecks, and sweatpants—emblazoned with uplifting, retro-inspired typography and empowering mantras like "Empathy Always" and "Self Love Dept."
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