mb&f

Founded in 2005 in Geneva by Maximilian Büsser, MB&F (Maximilian Büsser & Friends) operates as a horological concept laboratory rather than a traditional watch brand. Büsser, formerly the head of Harry Winston’s Rare Timepieces division, established the brand to deconstruct traditional watchmaking into three-dimensional kinetic art. The brand is defined by its highly collaborative approach, partnering with independent artisans to create its radical timepieces.

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