The now-discontinued contemporary line from Alexander McQueen, known for its rebellious, street-infused take on the house's punk aesthetic.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in 2006, McQ was the contemporary diffusion line from the British luxury house of Alexander McQueen. Positioned as the rebellious younger sibling to the main collection, McQ translated the house's avant-garde and punk-inflected design codes into more accessible, street-oriented apparel. The line was created to connect with a younger audience, blending McQueen's signature dark romanticism and sharp tailoring with everyday wearability, with a notable focus on denim, knitwear, and graphic-driven pieces like the iconic swallow-print t-shirts and sweatshirts.