me fui

Founded in 2014 by Argentine sisters and television personalities Belen and Cecilia Rodriguez, Me Fui is a beachwear brand that captures the spirit of their South American heritage. The brand's name, which translates to “I left,” embodies a philosophy of escape and carefree relaxation. Inspiration for the collections is drawn from the founders' travels, particularly a trip to Patagonia, which is reflected in the vibrant colors and bold patterns of the swimwear. Me Fui offers a range of bikinis, one-piece swimsuits, and cover-ups designed to be both sensual and comfortable. The sisters are personally involved in designing the pieces and selecting the fabrics, ensuring each collection reflects their personal style. The brand gained significant popularity in the Italian market and is produced in partnership with Giorgio srl, a company known for its expertise in fashion beachwear production. The collections feature a variety of styles, from classic triangle bikinis to more unique monokinis, often with adjustable features to suit different body types. Me Fui's designs are characterized by exotic, floral, and animalier prints, appealing to women who seek a fashion-forward statement for their vacation wardrobe.