meanswhile

Founded in 2014 by designer Naohiro Fujisaki, who previously honed his skills at White Mountaineering, Meanswhile operates on the principle that clothes are tools for daily life, not mere costumes. The Japanese menswear brand is recognized for its sophisticated and functional designs that merge influences from military, outdoor, and workwear. This approach results in highly practical yet refined collections where every detail serves a purpose. The brand’s signature items often feature advanced technical fabrics, modular components, and multi-pocket designs, epitomized by its iconic modular backpacks.

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