California-based men's activewear brand known for its retro-inspired bodybuilding apparel and signature Squatting Shorts.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2017 in California by a former bare-bones gym enthusiast known as "Meat," MEAT Sportswear (an acronym for Men's Exercise And Training) was born out of a desire to revive the golden era of hardcore bodybuilding. The brand caters specifically to male lifters who prioritize performance and durability over mainstream athleisure trends. MEAT is best known for its signature Squatting Shorts, which feature a specialized stretchy fabric and tailored inseams designed to provide maximum mobility during heavy leg days. The brand's core offerings include lifting shorts, flatbottom stringers, and training jockstraps, all designed in classic, straightforward silhouettes that emphasize the physique.