British contemporary label known for its meticulously tailored, versatile womenswear and functional, wear-forever design approach.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2009 in London by former advertising executive Clare Hornby, ME+EM was built on the philosophy of "intelligent style"—offering women designer-quality construction without the prohibitive luxury markup. Hornby’s background in consumer insight directly informed the brand’s direct-to-consumer model and its focus on solving sartorial problems for busy women. The brand is celebrated for its meticulously tailored womenswear, characterized by sharp tailoring, fluid silk dresses, and elevated knitwear that seamlessly transition from the office to relaxed weekends. ME+EM’s core aesthetic revolves around timeless, functional design, often described by the brand as "fashion Lego" for its highly versatile, mix-and-match potential. The collections prioritize flattering cuts and wear-forever appeal over fleeting trends, cementing its status as a go-to for modern, sophisticated wardrobes.