Canadian toy brand known for its construction blocks, offering creative play for toddlers and detailed sets for collectors.
ORIGIN
Canada
PRICE TIER
affordable
Originally founded as Ritvik Holdings in Montreal in 1967, MEGA is a Canadian toy company that became a global name in construction toys. The brand’s breakthrough came in 1984 with the introduction of large, easy-to-handle building blocks designed specifically for toddlers, a market segment its main competitor, Lego, had not focused on. This innovation established Mega Bloks as a household name for preschool creative play, centered on sparking imagination and developing skills through hands-on discovery.