A Black-owned brand offering simple, non-toxic haircare for textured and curly hair types.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by natural hair influencer Whitney White (Naptural85) and her sister Taffeta, Melanin Haircare emerged from White’s popular DIY recipes shared with her online community. The brand is built on providing simple, effective, and affordable products for textured hair, using high-quality, non-toxic ingredients. The core line includes staples like the African Black Soap Reviving Shampoo, Twist-Elongating Style Cream, and Multi-Use Pure Oil Blend, all designed to nourish, hydrate, and enhance manageability for curls, coils, and waves. The brand avoids harsh chemicals like silicones, parabens, and sulfates, focusing on natural butters and oils.