London-based luxury resort wear brand known for its timeless swimwear, high-quality Italian fabrics, and celebrity following.
ORIGIN
USA
PRICE TIER
luxury
Launched in 1999 by former swimwear model Melissa Odabash, the eponymous brand redefined the resort wear category by introducing a high-fashion approach to beach attire. Rooted in her experience of what women desire in swimwear, Odabash, an American based in London, set out to create pieces that were both timeless and flattering. The collections are celebrated for their clean lines, superior Italian fabrics, and silhouettes designed to sculpt and enhance, earning the brand the moniker “the Ferraris of swimwear” from British Vogue. The brand’s offerings extend from signature bikinis and one-piece swimsuits to a full range of ready-to-wear, including airy kaftans, dresses, and accessories for a complete jet-set wardrobe.