Korea's first vegan skincare brand, offering plant-based formulas inspired by Asian medicinal herbs for sensitive skin.
ORIGIN
South Korea
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Melixir is a pioneering South Korean beauty brand founded in 2018 by Hana Lee, a former beauty industry professional who sought to create clean, effective options for sensitive skin. Claiming the title of Korea's first vegan skincare brand, Melixir is built on a philosophy that merges traditional Korean herbal remedies with modern, gentle science. The brand's core identity is rooted in creating high-performance, plant-based products that are 100% vegan, cruelty-free, and formulated specifically for sensitive and reactive skin types. Signature products include its popular Vegan Lip Butter, Vegan Airfit™ Sunscreen, and various serums and moisturizers that utilize ingredients like green tea, bamboo, and Asian medicinal plants.
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This interview with founder Hana Lee details her personal skincare journey, the challenges of launching Korea's first vegan beauty brand, and the brand's purpose-driven approach, including achieving B-Corp certification.
In an exclusive interview at the brand's Seoul HQ, founder Hana Lee discusses the inspiration behind Melixir, the use of Asian medicinal plants in its formulas, and her vision for a more diverse and inclusive K-beauty industry.
This profile on founder and Ewha alumna Hana Lee covers her entrepreneurial journey, the brand's philosophy rooted in East Asian culture, and its global growth, including a research collaboration with Stanford University.
Featuring an interview with founder Hana Lee, this article from a major fashion publication highlights Melixir's role as a pioneer in the cruelty-free, sustainable, and minimalist K-beauty movement.
In this primary-source interview from the brand's own blog, founder Hana Lee shares the origin story of Melixir, her leadership philosophy, and how customer feedback shapes the brand's evolution.