Korea's first vegan skincare brand, offering plant-based formulas inspired by Asian medicinal herbs for sensitive skin.
ORIGIN
South Korea
PRICE TIER
contemporary
Melixir is a pioneering South Korean beauty brand founded in 2018 by Hana Lee, a former beauty industry professional who sought to create clean, effective options for sensitive skin. Claiming the title of Korea's first vegan skincare brand, Melixir is built on a philosophy that merges traditional Korean herbal remedies with modern, gentle science. The brand's core identity is rooted in creating high-performance, plant-based products that are 100% vegan, cruelty-free, and formulated specifically for sensitive and reactive skin types. Signature products include its popular Vegan Lip Butter, Vegan Airfit™ Sunscreen, and various serums and moisturizers that utilize ingredients like green tea, bamboo, and Asian medicinal plants.