Independent beauty brand known for its ultra-pigmented, bold-colored lipsticks and edgy, cult-favorite eyeshadow palettes.
ORIGIN
United States
PRICE TIER
contemporary
Melt Cosmetics was founded in 2012 by Lora Arellano and Dana Bomar, two makeup artists with a decade of industry experience who saw a gap in the market for highly pigmented, ultra-matte, and bold lipsticks. They launched the brand online in May 2013 with just five lipstick shades, which sold out instantly, cementing their place as a disruptive, social media-savvy independent brand. Melt is built on the principle of freedom of expression, empowering its cult following to be unapologetically themselves through makeup.