An independent makeup brand known for its ultra-pigmented, bold-colored lipsticks and edgy, cult-favorite eyeshadow palettes.
ORIGIN
USA
PRICE TIER
premium
Launched in 2012 by makeup artist Lora Arellano and retail veteran Dana Bomar, Melt Cosmetics emerged from a desire to fill a void in the market for highly pigmented, ultra-matte, and unconventional lipstick shades. The duo, who met while working at a makeup counter, invested their life savings to create five lipsticks that sold out instantly upon their online launch in May 2013, cementing the brand’s social media-driven success. Melt quickly bridged the gap between professional artistry and digital-native followings, building a reputation for its daring, expressive color stories and standing as one of the largest independent brands in the beauty industry.