Kid Cudi’s luxury label merges ‘90s grunge, hip-hop, and futuristic graphics in Italian-made streetwear.
ORIGIN
USA
PRICE TIER
luxury
Founded by musician Scott “Kid Cudi” Mescudi, Members of the Rage officially launched in 2023 after its debut at Paris Fashion Week. Conceived in Los Angeles and crafted in Italian ateliers, the brand is a direct reflection of Cudi’s personal style, blending ‘90s grunge with hip-hop and sci-fi futurism. The collections are known for their vibrant, psychedelic color palettes, bold graphics, and playful motifs, including a spaceship logo co-designed with Nigo. With early guidance from the late Virgil Abloh, Cudi established the brand not as merchandise, but as a high-end ready-to-wear line for nonconformists.