A vegan beauty brand known for its perfectly pigmented nude lipsticks and everyday makeup for all skin tones.
ORIGIN
United States
PRICE TIER
mid
Launched in 2017 by Harvard Business School classmates KJ Miller and Amanda E. Johnson, Mented Cosmetics was born from their shared difficulty in finding the perfect nude lipstick for their skin tones. The brand’s name, short for “pigmented,” reflects its core mission: to provide high-quality, everyday makeup that celebrates women of all hues, particularly women of color who have been historically underserved by the beauty industry. The initial line of vegan, semi-matte nude lipsticks quickly established the brand's reputation for creating universally flattering shades.