Australian beauty brand known for its viral hair waver, making on-trend, celebrity-inspired styles easy to achieve.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in Australia in late 2019 by Tara Simich, Mermade Hair launched with the goal of making beautiful hair easy for everyone. The brand became an internet sensation with its signature product, the original Mermade Hair Waver, a triple-barrel tool designed to create large, bouncy waves with minimal effort. This initial success, fueled by social media and influencer marketing, established the brand's identity around fun, accessible, and on-trend hairstyling.