Australian vegan beauty brand known for its viral Chubby Mermaid makeup brushes and bold, alternative cosmetics.
ORIGIN
Australia
PRICE TIER
affordable
Founded in 2016 in Brisbane, Australia, Mermaid Salon began as a rainbow hair specialist before expanding into a globally recognized alternative beauty brand. The founder, Fanny Barlow, a makeup artist and hairdresser, initially launched a line of liquid velvet lipsticks that quickly gained traction. However, it was the 2017 release of the "Chubby Mermaid" carve and contour brush that propelled the brand to viral fame, earning features in Vogue, Cosmopolitan, and Allure.