merrma

Founded in 2023 by Lorelei Goude and Jojo Schulte, Merrma is a Paris-based accessories brand rooted in sculptural form and intentional design. Drawing its name from a Wagiman word meaning “walking by the water looking for something with your feet,” the brand translates botanical textures and organic movement into wearable, everyday objects. Merrma specializes in high-quality hair accessories, alongside a growing range of hats, scarves, and Italian-made leather handbags. The core collection features statement hair clips, headbands, and scrunchies crafted from plant-based cellulose acetate, silk, satin, and lace.

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