Premium haircare brand by Drybar founder Alli Webb focused on embracing natural texture and undone styles.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 by Drybar creator Alli Webb, Messy represents a complete departure from the polished blowouts that defined her earlier career. Rooted in Webb’s personal journey of embracing her natural hair texture, the brand champions the "Rough Dry Method"—a middle ground between air-drying and heat styling. Messy encourages women to stop fighting their natural hair and instead nourish it with lightweight, effective formulas.