met jeans
Italian denim brand known for its flattering fits and feminine design details since its founding in 1997.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 1997 by Italian denim experts Gegè Schiena and Moreno Giuriato, MET Jeans emerged from the heart of Italy’s jeans industry. The brand quickly gained a reputation for its mastery of fit and fabric, creating denim for women that blends traditional craft with technological innovation. Known for its flattering silhouettes and distinctive details like unique washes, embroidery, and hardware, the brand offers a complete casualwear collection that extends beyond denim to include jackets, tops, and dresses.
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Met Jeans
This profile outlines the 1997 founding of Met Jeans by Moreno Giuriato, owner of the production and marketing firm Italservices, and Gegè Schiena, a key figure in the Italian jeans industry since the 1970s. The brand was established to create a complete casual womenswear line characterized by a mix of craft and technology.
Met Jeans Donna Kendall Skinny
While a retail product page, this description provides a concise brand summary, noting its 1997 founding by Moreno Giuriato and Gegè Schiena. It highlights the brand's focus on creating trendy denim and apparel for women, with an emphasis on comfort and versatile style.