Los Angeles-based direct-to-consumer brand known for its ultra-soft MicroModal underwear, bold prints, and subscription model.
ORIGIN
United States
PRICE TIER
mid
Founded in 2011 in Los Angeles by Jonathan Shokrian, MeUndies emerged as a pioneer in the direct-to-consumer underwear market, driven by the founder's frustration with the inconvenient and uncomfortable department store shopping experience. The brand built its identity around a subscription-based model, offering a fun, simplified approach to basics. MeUndies is best known for its signature MicroModal fabric—sourced from beechwood trees—which delivers an ultra-soft, breathable feel that has garnered a loyal following. The core product line spans men's and women's underwear, bralettes, and loungewear, characterized by a mix of classic colors and bold, playful, often limited-edition prints that encourage self-expression.