A luxury watch brand known for its bold, feminine designs and signature interchangeable straps.
ORIGIN
Belgium
PRICE TIER
premium
Tracing its heritage to Belgian watchmaker Maurice Barouh in the 1940s, the MICHELE brand as it is known today was founded in 1995 by his son, Jack Barouh. Initially a success with a line of colorful children's watches, the company relocated to Miami and shifted its focus to the women's luxury market in 2000, with Jack's daughter, Michele, joining as creative director. The brand is defined by its fusion of classic elegance and contemporary fashion, creating timepieces that serve as both functional accessories and jewelry. Signature elements include hand-set diamonds, mother-of-pearl dials, the iconic red crown, and Art Deco-inspired rectangular cases.