American lifestyle brand offering colorful, versatile apparel and affordable jewelry designed for everyday wear.
ORIGIN
United States
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Founded in 2015 by Michelle Cable (McDowell) as a small jewelry project operating out of her North Carolina home, Michelle McDowell has evolved into a full lifestyle brand offering both accessories and apparel. Originally launched as Bijou Southern before partnering with Mary Square, the brand is rooted in the founder's desire to create accessible, confidence-boosting pieces for women balancing multifaceted lives.