High-performance activewear brand known for its artful cut-outs, mesh inserts, and boudoir-inspired aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 2010 by Michelle Watson, Michi pioneered the concept of high-fashion activewear, bridging the gap between utilitarian gym gear and provocative design. A Parsons graduate and former competitive athlete, Watson launched the brand in New York City with a vision to empower women through "boudoir-inspired" sportswear that performs at an elite level. The brand is best known for its architectural silhouettes, featuring signature mesh inserts, strappy cut-outs, and the iconic 3-inch Shaperband designed to flatter the waistline.