Avant-garde Italian footwear label known for its signature PVC-wrapped 'Cinderella' pumps and romantic, ruffled aesthetics.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2018 by Milan-born, New York-based stylist Ada Kokosar, Midnight 00 emerged as a romantic rebellion against the sneaker-dominated market of the late 2010s. Originally launched as a capsule collaboration with Italian heritage house Cesare Paciotti before evolving into a standalone label, the brand is best known for its "modern Cinderella" aesthetic—specifically its signature technique of wrapping delicate silks, tulles, and crystals in protective, transparent PVC. This distinctive "glass slipper" effect not only defines the brand's visual identity but also serves a functional purpose, rendering the shoes waterproof and durable.