midnight rodeo
American lifestyle label known for reimagining Western heritage and vintage iconography with a modern design approach.
ORIGIN
USA
PRICE TIER
contemporary
Born in 2020 as the in-house label of the FashionMovesForward platform, Midnight Rodeo is a lifestyle brand that blends Western Americana with vintage and nightlife motifs. The brand’s design philosophy is rooted in a modern reinterpretation of classic shapes and the iconography of past eras, particularly the 1970s. Its debut collection, titled “You're Not Dreaming,” established a cinematic and hedonistic tone, presenting an antihero muse ready for risk and reward.
Featured Items
Black Waxed Denim Jeans
$550.00
Leather Trucker
$1,300.00
Distressed Vintage Wash Jeans
$450.00
Distressed Denim Shorts
$193.00$350.00
"1968" buttoned snakeskin-print jacket
$611.00$1,796.00
Western Shirt
$210.00$350.00
Whiskey Hat
$75.00$125.00
Record Tee
$149.00$175.00
Black Waxed Denim Jeans
$550.00
Leather Trucker
$1,300.00
Distressed Vintage Wash Jeans
$450.00
Distressed Denim Shorts
$193.00$350.00
"1968" buttoned snakeskin-print jacket
$611.00$1,796.00
Western Shirt
$210.00$350.00
Whiskey Hat
$75.00$125.00
Record Tee
$149.00$175.00