mido

Founded in Switzerland in 1918 by Georges Schaeren, Mido has built a century-long reputation for creating high-quality mechanical timepieces that blend technical innovation with timeless design. The brand’s name is derived from the Spanish phrase “Yo mido” (“I measure”), reflecting its dedication to precision. Now part of the Swatch Group, Mido occupies a unique space in the market, offering accessible luxury with a strong focus on durability and performance. A core element of Mido's identity is its philosophy of drawing inspiration from iconic architectural marvels, which informs the aesthetic of its key collections. The robust Multifort collection channels the strength of the Sydney Harbour Bridge, while the elegant Commander collection pays homage to the Eiffel Tower.

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