mignonette kids
Curated online marketplace offering stylish, high-quality clothing, decor, and toys for babies and children.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in 2017 by former Vogue editors Sylvana Durrett and Luisana Mendoza de Roccia, Maisonette is a curated online marketplace for baby and children's products. Born from the founders' frustration with the fragmented children's market, the platform was created to be a one-stop-shop for stylish, high-quality items. Maisonette brings together hundreds of brands from around the globe, ranging from independent designers to established labels, offering a handpicked selection of clothing, accessories, toys, and home décor. The brand's identity is built on a foundation of style and quality, aiming to simplify the shopping experience for modern parents who value both aesthetics and convenience.
Featured Items
14K Gold Heart Stud Earrings
$189.00
14K Gold Heart Stud Earrings
$189.00
Learn More
How Sylvana Ward Durrett Went From Planning the Met Gala to Launching Maisonette, the Net-a-Porter of Childrenswear
This in-depth interview details co-founder Sylvana Ward Durrett's journey from her career at Vogue, including producing the Met Gala, to the inspiration and launch of Maisonette. It covers the brand's business model and the founders' vision to solve the problem of a fragmented children's market.
Meet the Friends, Former Coworkers, and Mothers Founding the Net-a-Porter for Kids
Published at the time of the brand's launch, this article introduces founders Sylvana Durrett and Luisana Mendoza Roccia, detailing their motivation for creating a curated, one-stop-shop for luxury children's wear, born from their own frustrations as parents and former Vogue editors.
Behind the Seams: Maison Me
This article provides insight into the creative direction of Maisonette's private label, Maison Me. It features an interview with designer Karolina Petersson about the inspiration, palette, and functional design behind the brand's Fall collection.
Meet the Moms Behind Maisonette, the Trendy Online Children’s Boutique
This interview with founders Sylvana Ward Durrett and Luisana Mendoza Roccia focuses on how their experience as mothers shaped the brand. They discuss the gap they identified in the children's market and their goal of creating a family-first company culture.
Sylvana Ward Durrett Maisonette Cofounder Interview
This profile on co-founder Sylvana Ward Durrett explores the evolution of Maisonette since its launch. It discusses the brand's growth, the introduction of private labels, and how the founders' experiences as parents continue to guide the company's strategy and assortment.