mike tyson

Founded in 2021 in the United States by legendary heavyweight champion Mike Tyson, the eponymous brand spans multiple lifestyle categories, most notably through Tyson 2.0 and Tyson Pro. Rooted in Tyson’s personal journey of resilience and his iconic status in combat sports, the brand channels his fierce persona into consumer products. Tyson 2.0 focuses on premium cannabis, vapes, and wellness products, famously featuring the ear-shaped edibles that playfully nod to his boxing history. Meanwhile, Tyson Pro delivers high-end boxing equipment and performance apparel designed for both professional fighters and enthusiasts.

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