miki house chieco saku

Launched in August 2022 as a specialized lineup under the esteemed Japanese childrenswear manufacturer Miki House (founded in 1971), Chieco Saku centers on the whimsical adventures of its signature bunny mascot, Chieco. The brand was developed to capture the pure cuteness and innocence of childhood, distinguishing itself from Miki House’s core offerings through highly animated, retro-inspired character designs and a distinctively sweet aesthetic.

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