milano fragranze

Founded in 2020 by Milan native Alessandro Brun, Milano Fragranze is an olfactory tribute to his home city. Each unisex perfume is conceived as a sensory story, translating a specific Milanese location, memory, or cultural icon into a wearable scent. The brand’s core philosophy is to capture the “Genius Loci,” or the spirit of a place, allowing wearers to experience the city’s multifaceted identity, from the artistic energy of the Brera district to the festive aroma of Panettone, the city's signature holiday cake. To achieve this, the house collaborates with a roster of esteemed perfumers, including Violaine Collas, Cécile Matton, and Mathilde Bijaoui, who interpret these Milanese narratives.

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