A New York-born beauty brand known for its clean, 100% vegan formulas and easy-to-use, stick-format products.
ORIGIN
USA
PRICE TIER
premium
Launched in 2016 from the creative hub of Milk Studios in downtown New York City, Milk Makeup champions a low-maintenance yet high-impact approach to beauty. The brand was founded by Mazdack Rassi, fashion editor Zanna Roberts Rassi, creative director Georgie Greville, and product developer Dianna Ruth, who identified a need for clean, effective products for a modern, on-the-go audience. Milk Makeup is defined by its commitment to “good ingredients, epic payoff,” offering a range of skincare and cosmetics that are 100% vegan, cruelty-free, and paraben-free.