Dutch beauty brand known for its K-beauty-inspired vegan skincare, sheet masks, and innovative facial tools.
ORIGIN
Netherlands
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in 2017 by Milou Happé in the Netherlands, MILU bridges the gap between playful self-care and high-performance skincare. Originally inspired by the multi-step Korean beauty routine, the brand launched with a focused line of single-use sheet masks before expanding into a comprehensive range of vegan skincare and innovative beauty tools. Happé, who grew up in the cosmetics pigment industry, designed the brand to transform daily routines into engaging, results-driven rituals.