New York-based luxury jewelry house known for its playful spirit and modern, craft-focused designs.
ORIGIN
USA
PRICE TIER
luxury
Founded in 1998 by Mimi So, a third-generation jeweler raised in New York City, the Mimi So brand translates the city's vibrant energy into wearable fine jewelry. A graduate of Parsons School of Design, So blends her formal training in graphic design with the craft she learned in her family’s atelier, resulting in pieces defined by clean, graphic lines and a sophisticated sense of whimsy. The brand’s collections are inspired by contemporary art, fashion, and personal experiences, transforming precious, ethically-sourced materials into expressions of individuality. All pieces are hand-fabricated by master jewelers in the brand’s New York City workshop, a testament to its commitment to exceptional quality and artistry.