American luxury fragrance house inspired by the strategy of chess, known for its complex, unisex scents.
ORIGIN
USA
PRICE TIER
luxury
Launched in 2022 by The Fragrance Group CEO Alex Shalbaf and his wife, creative director Mariana Shalbaf, Mind Games is a luxury fragrance house built on the conceptual intersection of perfumery and chess. The brand translates the strategy, mastery, and intellectual elegance of the game into complex, highly concentrated extrait de parfum fragrances. Each scent is developed in partnership with master perfumers from Symrise, using sustainably sourced and traceable ingredients as a core tenet of the brand's philosophy. The collections, with names like "Artisan" and "Soulmate," feature unisex scents designed to be worn alone or layered, with individual fragrance names like "Checkmate," "Grand Master," and "French Defense" evoking specific chess moves and concepts.