mindd

Founded in 2020 in Los Angeles by intimates industry veteran Helena Kaylin, MINDD was created to address the lack of comfortable, supportive options for women with D+ cup sizes. Drawing on her extensive experience developing products for major lingerie houses, Kaylin designed a line of wire-free bras that blend the comfort of a sports bra with the aesthetic of traditional intimates. The brand is known for its signature MINDDTech, a patent-pending, seven-zone support system that uses flexible knit technology to lift and adapt to the body's natural fluctuations without the use of rigid wires, plastics, or foams.

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