Australian fashion label known for its signature floral prints and feminine, trend-led, yet affordable designs.
ORIGIN
AUSTRALIA
PRICE TIER
contemporary
Launched in Sydney in 2005, MINKPINK was founded by Rachel Evans to fill a gap in the market for well-designed, accessible fashion. The brand quickly became a global favorite for its vibrant, feminine aesthetic rooted in Australian style. Known for its signature floral prints, playful dresses, and standout swimwear, MINKPINK blends a carefree, bohemian spirit with contemporary, street-style influences. The collections are designed for a youthful woman who embraces life with confidence, from everyday moments to special occasions.