American family lifestyle brand known for its classic, sun-kissed swimwear and resort wear.
ORIGIN
USA
PRICE TIER
premium
Founded in 2016 by Morgan Smith, Minnow is a family lifestyle brand born from a search for stylish, well-fitting children's swimwear. Inspired by her coastal California upbringing, the former product marketer created a line defined by clean lines, simple details, and high-quality production. The brand originated in Laguna Beach, California, after a trip to the Amalfi Coast where Smith struggled to find suitable swim trunks for her young son. What began as a children's swimwear collection has since expanded to include apparel and accessories for women and men, establishing a strong "mommy-and-me" following.