minori

Founded in 2021 in San Francisco by Anastasia Bezrukova, a former beauty executive and certified Marie Kondo consultant, Minori was born from a desire to simplify the overwhelming cosmetics landscape. Rooted in the philosophy of "minimalist origins," the brand creates clean, vegan makeup designed specifically for people who prefer a bare-faced aesthetic. Minori’s tightly edited collection focuses on intuitive, multi-purpose essentials—such as cream blushes, buttery lip glosses, and sheer highlighters—that deliver a natural, lit-from-within glow. The brand champions mindful consumption and sustainability, holding a Plastic Negative certification and utilizing post-consumer recycled materials.

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